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How-To: Beginners Guide to Google Trends!

Posted: 10 Feb 2013 10:49 AM PST

Today I will help you get acquainted with the Google Trends and guide you through the process of getting to know more more about it. To start with lets get to what Google Trends is all about.

What is Google Trends ?

Wikipedia describe Google Trends as a public web facility of Google Inc, based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

As a more comprehensive definition, Google Trends is an online searching tool that gives the result of how many times a particular keyword or a phrase has been searched over a particular span of time. It computes the ratio between the search of a sepcific word over total searches over the same period of time.

Alhough the data given by the Google Trends is updated on regular basis still the disclaimers have questioned about the inaccuracy of the data and information provided to compute several results.

The good thing about Google Trend is that many business onwers use it comfortably without having much technical skills or knowledge. Other products with same functionality like the Keyword search tool, will need complications like Adword account etc.

How To Compare Terms ?

Lets see how Google Trends can make business market better. Suppose there is a company who deals in the production of fuel efficient engines. An year later it was founded, the company looks forward to expand its business by running an advertising compaign to promote their fuel efficient engines. Their competitive advantage should correspond to the ongoing search trend. They need to set up their advertising message with a popular keyword to market themselves. A probable reccomendation would be "fuel efficiency" or may be "eco-friendly" or "bio deisel".

Google Trends: What Does It Tell About Web Interests Over Time ?

How-To: Beginners Guide to Google Trends!

The figure above shows the web search details of fuel efficiecy, eco-freindly and bio-deisel in the United States from April 2004 to May 2005.

We can cleary deduce that the company can market and advertise itself more with their advertising phrase based on "fuel efficiency".

Google Trends: What Does It Tell Us About Regional Interests

Google Trend has a very clear way of representing such data as well. To advertise and brand your company better, you need to factor into regional interest shown for each searched terma and examine if that corresponds to the audience group we want to target.

These figures show the incredility level of the detailed based search using Google Trends. This result shows what wich of the entered query has a high potential of being searched in which region. This can really help you determine either where the market is largely based on or which message you should prompt to make your business flourish in a specific area.

Googel Trends: Forward Looking Search

Google Trends is a tool that packs in a forcast engine. So we do not just deal with the current stats and interests on Goolge Trends.

At times if a company's most unpopular search keyword can become their standard term later on.

Fortunately enough, toggling Forecast and News Headline in Google Trends are simple and straight-forward to perform.

Google Trends Vs Keyword Search Tool

Although it is inevitable that the keyword search tool is definitely more technical and powerful but Google Trend is pefect for the non technical business owners providing the results of what the world is searching for. It can help business advertisers with choosing avdetising messages, creating brand assocsiations, examining seasionality and finally entering new market.